Using OptinMonster’s Yes/No campaign feature, you can filter your leads into 2 email marketing funnels: But maybe it’s not so hopeless after all.īecause with one simple trick from OptinMonster, you can accurately understand where each lead is coming from and appropriately segment them with your email service provider. As a result, they put all their leads into the same sales cycle.ĬrazyEgg points this out when they flat out state, “ No one knows where B2B leads come from.” Their belief is that lead generation “is a composite of unquantifiable activities and behaviors that just work.” That means bringing in the right kind of leads from the start so you can tailor your message to the business you’re speaking with.īut, as we already mentioned, there’s a problem: B2B lead generation is really hard to track accurately.Ī lot of marketers don’t take the time to distinguish between customers shopping for personal interests or for business needs. Your B2B email marketing plan needs to start at the lead generation level.
Filter Leads Coming for Business or for Pleasure With that in mind, let’s look at these 5 B2B email marketing best practices. The only way you’ll know what works best for you is to test, track, and tweak your results. They are guidelines or best practices to help you.īut email marketing in any sense of the term isn’t an exact science. 5 B2B Email Marketing Best Practicesīefore we begin, it’s important to remember that these aren’t B2B email marketing rules. In other words, let’s explore 5 B2B email marketing best practices to make sure that you’re getting the most from your email campaigns. So let’s make these differences crystal clear. Thes statistics give us subtle clues as to how you need to approach your B2B email marketing plan.īut we hate subtle.
Knowing what makes B2B campaigns unique is the key to your success. Often, companies get lazy with their audience segmentation and place both B2B and B2C email marketing strategies under the same generic umbrella.Ĭonsequently, marketers approach the two different styles of email marketing in the exact same way and hope for equal success with both.īut when marketers finally understand the small differences required for B2B email marketing, they’re bound to see massive improvements for their email campaigns. The problem is that B2B email marketing is hard to track. While many business-to-business (B2B) email marketing strategies overlap with traditional business-to-customer (B2C) email marketing tactics, there are some unique differences between the two.Īnd your success as a B2B email marketer depends on how well you understand these differences. What is B2B Email Marketing?īusiness-to-business email marketing refers to a specific type of email marketing strategy where you target your email campaigns to businesses rather than individual customers.
BEST B2B EMAIL MARKETING SOFTWARE HOW TO
3 of the best B2B email marketing examples you can learn fromīy the end of this post, you’ll know how to craft the perfect B2B emails that get high open rates, high conversion rates, and, of course, more revenue for your business.So, today, we’re going to cover a few key techniques to help you master the difference between the two. Would you like to improve your B2B email marketing strategy but aren’t sure where to start? Too many marketers make the mistake of using the same approach for their B2B email campaigns as they do for their B2C emails.
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